EurekAlert: Social media influencing grows more precarious in digital age

EurekAlert: Social media influencing grows more precarious in digital age. “Influencing millions of people on social media and being paid handsomely is not as easy as it looks, according to new Cornell University research. Algorithm vagaries are just one of several challenges social media content creators face, according to study author Brooke Erin Duffy, associate professor of communication at Cornell.”

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