Marketing Dive: Volkswagen targets Pinterest auto shoppers with virtual test drive

Marketing Dive: Volkswagen targets Pinterest auto shoppers with virtual test drive. “Pinterest’s digital offerings also allow Volkswagen to create a completely virtual shopping experience, another move that could help widen the brand’s reach. Instead of catering to only the consumers who can and are willing to physically visit a dealership and take the ID.4 on a test drive, Volkswagen is allowing people everywhere to operate the vehicle through a virtual simulation, and with 360-degree viewing capabilities that aim to lend further realism to the experience.”

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