Bloomberg Quint: YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars

Bloomberg Quint: YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars. “Shorts is YouTube’s answer to ByteDance Ltd.’s TikTok. That service has been wooing YouTube’s young audience, challenging its role as the primary platform for aspiring amateurs and inspiring copycat features from major social media networks, including Snapchat and Facebook’s Instagram. While YouTube is still the king of web video, its gargantuan size can be intimidating to newbies, many of whom see TikTok as a faster path to fame.”

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