Editor & Publisher: The Podcast Revolution

Editor & Publisher: The Podcast Revolution. “In conversations with people who podcast, you’ll hear the word ‘intimate’ used a lot to describe the relationship between listener and the voices emanating from their earbuds. It’s as if there’s no one else in the equation, as if you’re being told a story just for you. For news organizations increasingly reliant on audience more than advertising, audio is proving to be a platform that makes those connections, builds trust and familiarity, and solidifies those relationships.”

Leave a Reply

%d bloggers like this: