Bon Appétit: On TikTok, the “CEO of Chai” Is Making Tea—and Spilling It Too

Bon Appétit: On TikTok, the “CEO of Chai” Is Making Tea—and Spilling It Too. “Kevin Wilson says that if you are bored at home, ‘forget that chai tea latte from Starbucks.’ In a TikTok video from April 2020, he shows how to do the ‘real thing,’ crushing cardamom and nutmeg, boiling them in milk, adding tea leaves, and stirring until he sees the ‘color of a happy brown boy.’ The video went viral, garnering over 889,000 views. Two weeks later the 30-year-old Californian pastor-turned-TikTok star had over 20,000 followers on the platform. Just over a year after that, with more than 200,000 followers and 4 million likes, Wilson considers himself the ‘CEO of chai.’ “

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