When Numbers Lie: How to Spot Fake Data in Music and Why It Matters (Complex)

Complex: When Numbers Lie: How to Spot Fake Data in Music and Why It Matters. “Landing a high stream count or massive social media following can be very lucrative for jumpstarting an artist’s career—it can lead directly to label attention, playlist inclusion, press coverage, sync placements, and more. But for the fans, media, and others on the outskirts of the music industry, it can be a challenge to decipher if and how these numbers translate to actual offline interest.”

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