Reebok: Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere

Reebok: Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere. “Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine that will honor the upcoming Question Mid ‘Iverson Four’.”

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