AdAge: Tiktok Takes Gold For Olympic Sponsors

AdAge: Tiktok Takes Gold For Olympic Sponsors. “Olympic sponsors shelling out $3.3 billion to participate in the Tokyo Games have had to contend with the uncertainty around COVID-19, lack of in-person spectators, lagging TV viewership and absence of some high-profile athletes. But one bright spot in an otherwise chaotic Summer Games has been ByteDance’s short-form video app TikTok, which has become the app du jour to reach Gen Zers.”

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