CNN: Nigeria’s social media comedians are making laughter pay

CNN: Nigeria’s social media comedians are making laughter pay. “In Nigeria, Africa’s most populous country, an emerging crop of young comics are leveraging social media to create video content that makes people laugh — and makes money. What started as a hobby is now turning into a lucrative business opportunity. By leaning on the growing internet access across the continent, these comics are creating characters and skits on TikTok, Instagram, and Twitter that can be sold to brands.”

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