CNN: Whatever happened to the ringtone?
CNN: Whatever happened to the ringtone?. “In the early- to mid-2000s, the ability to play a customized sound for incoming calls – usually a blaring few seconds of a favorite song called a ‘mastertone’ – was a fun novelty for people buying their first cellphones. Ringtones became an aural fashion accessory, as people scrambled to personalize their phones with the newest or coolest tunes. Mastertones mimicked the clarity of what one could hear on the radio, making the ringtone an easy and addictive way to hear snippets of one’s favorite music.”