In China’s blossoming live-streaming scene, new stars take root: Succulents (Washington Post)

Washington Post: In China’s blossoming live-streaming scene, new stars take root: Succulents. “The thick, fleshy plants have been growing in popularity in China for nearly a decade, but only recently collided with live-streaming in e-commerce, a $60 billion industry that got a massive boost during the pandemic. Hundreds of thousands of people are logging on daily to admire these vegetating celebrities, oohing as chattering hosts turn and twirl them around, showing off blushes of new color, entire centimeters of growth, or — what a treat! — some velvety new leaves.”

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