Search Engine Land: How Google and Yelp handle fake reviews and policy violations

Search Engine Land: How Google and Yelp handle fake reviews and policy violations. “Unfortunately, bad actors may seek to harm a business’s online reputation through fake reviews or by crowding them out with fake listings. While Yelp and Google both have extensive systems and policies to fight bad actors, there are important distinctions that every local marketer should be aware of, and knowing them can help frame your expectations for each platform as well as enable you to make more informed decisions about where to spend your time and resources.”

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