University of Exeter: Giving performers copyright over their work could protect them from deepfake technology, study shows

University of Exeter: Giving performers copyright over their work could protect them from deepfake technology, study shows. “Regulating the abusive use of deepfake technology is challenging because it was unforeseen by intellectual property policy-makers at the time current laws were designed. Currently performers are legally entitled to control the records made of their work, but this doesn’t apply to digital impersonation such as those generated by deepfakes. New research by Dr Mathilde Pavis, from the University of Exeter Law School, suggests existing performers’ legal rights should be reformed, so they have copyright over their performances instead.”

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