Los Angeles Times: On Google and YouTube, Newsom and Elder aim for two different Californias

Los Angeles Times: On Google and YouTube, Newsom and Elder aim for two different Californias. “Nearly two-thirds of the ads aired by groups backing Newsom and Elder only appeared for users in specific ZIP Codes. The ‘Stop the Republican Recall of Governor Newsom’ group aired ads on the coast in the state’s densely populated Democratic strongholds, while Elder’s campaign committee has opted for inland areas where Republicans are more common. A Times analysis of records from Jan. 1 to Aug. 31, released by the Google Transparency Project, shows the rival camps are using the platform’s vast collection of user data to target areas they see as key to victory.”

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