KGW: Fake review attack targets Portland businesses

KGW: Fake review attack targets Portland businesses. “KGW Investigates learned of at least twenty pest control companies in the Portland metro area that have received dozens of fake one-star reviews on their Google business profiles over the last year. The reviews were not left by unhappy customers with a gripe — they’re fake, computer-generated and designed to hurt a company’s reputation. The fake reviews have lowered the companies’ Google ratings, cost them thousands of dollars in lost revenue and tarnished the reliability of the rating system for consumers.”

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