NiemanLab: How “engagement” makes you vulnerable to manipulation and misinformation on social media

NiemanLab: How “engagement” makes you vulnerable to manipulation and misinformation on social media. “Social media algorithms — the rules their computers follow in deciding the content that you see — rely heavily on people’s behavior to make these decisions. In particular, they watch for content that people respond to or ‘engage’ with by liking, commenting and sharing. As a computer scientist who studies the ways large numbers of people interact using technology, I understand the logic of using the wisdom of the crowds in these algorithms. I also see substantial pitfalls in how the social media companies do so in practice.”

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