No More Apologies: Inside Facebook’s Push to Defend Its Image (New York Times)

New York Times: No More Apologies: Inside Facebook’s Push to Defend Its Image. “Mark Zuckerberg, Facebook’s chief executive, signed off last month on a new initiative code-named Project Amplify. The effort, which was hatched at an internal meeting in January, had a specific purpose: to use Facebook’s News Feed, the site’s most important digital real estate, to show people positive stories about the social network.”

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