BNN Bloomberg: Google Is Now Helping Travelers Go Green

BNN Bloomberg: Google Is Now Helping Travelers Go Green. “Hotels that take sustainability seriously don’t often shout it from the rooftops, while others tout themselves as green just for offering an option to skip daily laundering of linen. The most significant new tool comes courtesy of Google. Starting on Sept. 22, it will label hotels as ‘Eco-Certified’ in global search results, with a leaf-shaped icon next to the hotel’s name. Clicking on the ‘About’ tab will detail the property’s specific sustainability practices, such as having water use audited by an independent organization or using energy from carbon-free sources.”

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