The Varsity: Reviewing Pick-Me-Ups, a Toronto pop-up that uses social media as currency

The Varsity: Reviewing Pick-Me-Ups, a Toronto pop-up that uses social media as currency. “Before writing this article, I visited the pop-up three times in attempts to get the best experience. I really wanted to love it; the promise of free products seemed so appealing. But, like most offers advertised on social media, its promises were too good to be true.”

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