The MIT Press Reader: A History of the Data-Tracked User

The MIT Press Reader: A History of the Data-Tracked User. “The following article, adapted from Tanya Kant’s case study ‘Identity, Advertising, and Algorithmic Targeting: Or How (Not) to Target Your “Ideal User”,’ maps a brief history of the commercially targeted user, beginning with ‘identity scoring’ in the 1940s and ending with the targeted advertising of today.”

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