PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE)

PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE). “The North Face today announced the launch of its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand’s more than 55-year history. To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced digital archive, calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.”

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