The Conversation: How children are being targeted with hidden ads on social media

The Conversation: How children are being targeted with hidden ads on social media. “When presented with content marketing, it is nearly impossible for children to immediately recognise the posts’ persuasive intent. And while young adults might be able to recognise that the posts are advertising, they find it much harder than older people to resist being persuaded. So neither group is likely to make the mental counter arguments needed to resist being taken in by content marketing.”

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