Use of trademark as keyword: Delhi High Court directs Google to probe into web traffic diversion (Bar & Bench)

Bar & Bench: Use of trademark as keyword: Delhi High Court directs Google to probe into web traffic diversion. “The Delhi High Court recently directed Google to investigate into a complaint alleging that the use of a trademark and its variations as keywords on the search engine had resulted in the diversion of traffic from the owner’s website to that of the advertiser [M/s DRS Logistics & Anr v. Google India Pvt Ltd & Ors]. Justice V Kameswar Rao observed that when the use of a trademark as a keyword online constitutes infringement or passing off amounting to violations of rights of the trademark owner under the Trade Marks Act, 1999, Google ought to investigate such advertisements.”

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