PsyPost: Mask-wearing social media influencers are perceived as more competent, according to new psychology research

PsyPost: Mask-wearing social media influencers are perceived as more competent, according to new psychology research. “New research published in the journal Applied Psychology suggests that wearing a face mask can boost an influencer’s credibility. A series of studies revealed that when influencers wear face masks, they elicit thoughts of healthcare professionals. People then perceive the masked influencers as more competent than non-masked influencers and are more willing to follow their advice and recommend them to friends.”

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