When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds (New York Times)

New York Times: When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. “To design experts, the change by a scandal-plagued company was the latest example of efforts by corporate America to create brands that are less unique and ultimately less offensive. It was also a reflection of the growing challenge for corporate identities to exist in many different sizes and digital settings at once, from V.R. headsets to smartwatches — a challenge that is magnified for Meta as it tries to establish an identity for something that largely doesn’t exist yet.”

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