Mashable: Snapchat turned Snap Map into a custom visual adventure

Mashable: Snapchat turned Snap Map into a custom visual adventure. “Snapchat’s solution for making Snap Map more fun, useful, and ripe for partnership opportunities — without making it too cluttered — has finally gone live. First announced in May, Snapchat’s new ‘Layers’ feature launches Wednesday. Layers are pretty much what they sound like: Enabling a layer superimposes all sorts of content or information about locations on the map, giving the user an at-a-glance view of specific categories of things, that they can turn on or off, instead of just dots.” Snapchat looks like it’s making an interesting pivot to visual search/reference service.

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