American Independent: Experts say Facebook’s new ad policy won’t do much but hurt small political campaigns

American Independent: Experts say Facebook’s new ad policy won’t do much but hurt small political campaigns. “Facebook announced a major change to its advertising interface on Nov. 9, barring firms from targeting users based on their race, ethnicity, religion, sexual orientation, or political affiliation. Experts say the change appears to be somewhat cosmetic, in response to the company’s recently battered public image, and that big firms will be able to circumvent the prohibition easily. But the shift could have a more profound effect on campaigns without a data team at their disposal who might not otherwise navigate the new parameters as effectively.”

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