Spotify: Spotify Is Testing A TikTok-Like Music Discovery Tool

Spotify: Spotify Is Testing A TikTok-Like Music Discovery Tool. “Spotify is the latest platform to incorporate the TikTok format, following successful adaptations by the likes of YouTube, Instagram, and Snapchat in the form of Shorts, Reels, and Spotlight. Spotify is testing a version of the format that would ostensibly serve as a way for users to discover new music via an endless vertical scroll of music videos.”

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