‘Magic dirt’: How the internet fueled, and defeated, the pandemic’s weirdest MLM (NBC News)

NBC News: ‘Magic dirt’: How the internet fueled, and defeated, the pandemic’s weirdest MLM. “The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics.” This story is wild.

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