Axios: Gophers sign social media and appearance deals under new NCAA rules

Axios: Gophers sign social media and appearance deals under new NCAA rules. “Driving the news: Student athletes at the University of Minnesota’s flagship campus have capitalized on their ‘name, image and likeness’ (NIL) at least 139 times since this summer, per disclosures obtained by Axios via a public records request. Why it matters: The NCAA’s new NIL rules, which took effect July 1, let student athletes benefit financially from their college careers while they’re still playing.”

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