NiemanLab: Legacy news orgs dump their podcast strategies

NiemanLab: Legacy news orgs dump their podcast strategies. “News outlet leaders believe that, since others are perceived to have success with podcasting, their payoff must be right around the corner. They see news of multimillion-dollar acquisitions and distribution deals, or derivative rights deals with major stars attached, and believe theirs will happen…soon. But I believe that 2022 is going to be the year that changes. Remember all those pivots to video? The same thing will happen to podcasting: a lot of thrashing around meant to replace one magic-bullet podcasting strategy with another.”

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