Research: How AR Filters Impact People’s Self-Image (Harvard Business Review)

Harvard Business Review: Research: How AR Filters Impact People’s Self-Image. “New research suggests that AR apps designed to let customers virtually try on makeup or other products can have a significant, negative impact on psychological wellbeing. Moreover, that impact can vary widely depending on the customer. While people with lower baseline levels of self-esteem may feel better about themselves after using an AR filter, those with higher pre-existing self-esteem are more likely to feel worse about themselves after using AR.”

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