Carnegie Mellon University: Facebook Consumers Face Challenges In Valuing Personal Data

Carnegie Mellon University: Facebook Consumers Face Challenges In Valuing Personal Data. “While platforms can quantify the value of users’ data to the platform, users face hurdles in pinpointing the value of data to themselves, which jeopardizes the equitable allocation of the benefits from consumer data. A new study examined how Facebook consumers’ valuations of their personal data change once they have received information about the value of that data and how valuations vary across demographic groups. The study identified substantial differences in users’ valuations of their social media data by gender, race, and income.”

Leave a Reply

%d bloggers like this: