Christian Post: More than 30K churches using big data from tech firm Gloo to target new members

Christian Post: More than 30K churches using big data from tech firm Gloo to target new members. “More than 30,000 churches have signed up for the services of Gloo, a small company that uses people’s personal data and online activities to target individuals who might be more receptive to their message and become new members as they seek to sure up dwindling numbers in their pews that was made worse by the COVID-19 pandemic.”

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