The Verge: Podcasters Are Letting Software Pick Their Ads — It’s Already Going Awry

The Verge: Podcasters Are Letting Software Pick Their Ads — It’s Already Going Awry. “Wherever there’s a website, there can be a targeted ad, and now wherever there’s a podcast, there’s the potential of inserting a targeted ad, too. Whichever company can make that transition happen the fastest, across the most shows, and with the best data, could not only recoup all those millions of dollars in acquisition costs but make more on top of them. The industry is sprinting toward this programmatic advertising future. However, there are some obstacles along the way, and podcasters are already running into them.”

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