The Markup: College Prep Software Naviance Is Selling Advertising Access to Millions of Students

The Markup: College Prep Software Naviance Is Selling Advertising Access to Millions of Students. “For nearly two-thirds of American high schoolers Naviance software is an integral and nearly unavoidable part of the college research and application process. For colleges and universities, it’s also a targeted advertising platform with a captive audience of millions of students looking to make one of the largest financial investments of their lives.”

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