Dawn: How women-led small businesses braved a strange new Covid-struck world

Dawn: How women-led small businesses braved a strange new Covid-struck world. “I discovered the joys of shopping for handmade products online after Covid-19 hit, when most of my purchases happened through direct messages (or DMs) on Facebook and Instagram. Many of the businesses I bought from were run by women selling products handmade by either themselves or rural artisans. A surprising number of these women started their gig months after the Covid-19 pandemic began, opening shop at a time when bigger businesses were closing down one after the other. I wondered why these women began their businesses at such an apocalyptic time. Was it easy to sell products in the midst of so much panic and uncertainty? Did they have a chance to flourish like they could have before the pandemic began?”

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