The Conversation: Farmers are finding a new following on social media – our research suggests it could help with isolation

The Conversation: Farmers are finding a new following on social media – our research suggests it could help with isolation. “In the wake of a chaotic Brexit and an ongoing pandemic, farmers in the UK are experiencing high levels of isolation and loneliness. A poll in Farmers Guardian found that 94% of UK farmers felt this isolation was harming their mental health. In research funded by the British Academy, we looked at how farmers engage with social media to understand whether it can help overcome isolation. To do this, we analysed 5,000 tweets by farmers and interviewed 25 farmers who use social media.”

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