WIRED: How to Spot Content Marketing in Search Results

WIRED: How to Spot Content Marketing in Search Results. “Until recently I was employed, full-time, by a software company where I wrote articles designed to rank highly in Google results, where they’d get millions of clicks. More and more of your search results are like this. It’s called content marketing, and it’s somewhere between the editorial content you read on sites like this one and straight-up advertising. At its best, content marketing blends a certain amount of useful information with something that serves specific marketing aims. At its worst, content marketing is a way for marketers to get blatant sales pitches to rank highly in search results while also ruining your day.”

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