Sydney Morning Herald: Clearer disclosure of political advertising needed on social media

Sydney Morning Herald: Clearer disclosure of political advertising needed on social media. “While all political ads on television, radio and in print are required to clearly disclose who has paid for them, it is much harder for the Australian Electoral Commission to monitor the fine line between political content and advertising on social media. The sheer volume of political content on social media is astonishing: the Australian politics hashtag, #auspol, on TikTok has generated 447 million views alone. And Twitter is a constant stream of political wise-cracks, putdowns and promos.”

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