CNBC: Musk’s Twitter takeover may boost Facebook, Google and Snap ad revenues

CNBC: Musk’s Twitter takeover may boost Facebook, Google and Snap ad revenues. “Twitter, which announced it accepted Musk’s bid on Monday, has heavily relied on ad sales, which accounted for $1.41 billion, the lion’s share of its revenue, in the most recent quarter. But Musk could take the company two ways that may potentially pull ad dollars away. The outspoken Tesla and SpaceX CEO has argued free speech is critical to the platform, which could mean less content moderation. Brands, not wanting their content to potentially appear next to misinformation or hate speech, could pull their spending, JMP analysts said in a note Tuesday.”

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