American Banker: Banks bid for viral fame with videos and influencers on Instagram

American Banker: Banks bid for viral fame with videos and influencers on Instagram. “Bankers across the country are capitalizing on the social media channel. Dunroe, a social media analytics company, tracks more than 1,400 institutions insured by the Federal Deposit Insurance Corp. on Instagram, which CEO Cameron MacNiven says he expects is close to comprehensive. But banks continue to add accounts and to use videos and influencers to boost brand awareness among Instagram’s billion-plus monthly users.”

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