The Drum: Chipotle gets candid with the anti-filter social media app BeReal

The Drum: Chipotle gets candid with the anti-filter social media app BeReal. “Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.”

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