AdWeek: Raça Magazine and FCB Brasil Launch Digital Tool to Amplify Black Voices

AdWeek: Raça Magazine and FCB Brasil Launch Digital Tool to Amplify Black Voices. “According to the publication and agency, on average, people use only 33 characters when they tweet, while the platform allows for up to 280 characters. The digital tool automatically fills in the unused space with Black references and information matching the topic someone is tweeting about. The database of references is also based on 25 years of articles published on Raça Magazine.”

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