Irish Times: Sinn Féin’s targeting of voters through social media has paid off

Irish Times: Sinn Féin’s targeting of voters through social media has paid off. “In a campaign dubbed safe and lacklustre by many commentators, Sinn Féin’s targeting of younger and disconnected voters through videos on platforms such as TikTok – where it has 80,000 followers alone – Instagram and Facebook has been linked in part to its historic win.”

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