Goldsmiths University of London: Impact of advert music on subconscious revealed

Goldsmiths University of London: Impact of advert music on subconscious revealed. “Unlike previous studies, which only used a few tracks, the new research used an entire database of ad music tracks. This enabled the team to model and quantify the effect of different tracks on people‚Äôs subconscious. Drawing on over 600,000 consumer responses, the study found the right music can increase the emotional response to a video by up to 16.4%.”

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