Star Tribune: John Deere tapping into Apple-like tech model to drive revenue

Star Tribune: John Deere tapping into Apple-like tech model to drive revenue. “In a world with a dwindling number of grain producers and a growing population, Deere and its rivals are developing self-driving equipment loaded with the latest software that is harvesting a new kind of bumper crop: data. All that translates into recurring revenue, something companies like Apple have long enjoyed and industrial manufacturers like Deere hungrily eye.”

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