TechCrunch: Yandex shifts focus to ya.ru as it heads for media exit in Russia

TechCrunch: Yandex shifts focus to ya.ru as it heads for media exit in Russia. “TechCrunch has learned that Russia search giant Yandex is to switch from using yandex.ru as its main front page for Russian-speaking users to ya.ru — a less trafficked domain it’s owned since 2000 that, historically, has only hosted a basic search engine page. Imagine if Google decided to de-emphasize google.com in favor of a less popular domain it also owns and you’ll get an inkling of how big a shift this looks to be for the Russian internet landscape.”

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