New York Times: The Viral Spiral

New York Times: The Viral Spiral. “One way to think of contemporary pop stars is as de facto social media influencers. Some relish the chance to commune with fans online, and many found fame there first (including Halsey). Others are less enthusiastic, but understand that their fans — or their labels — appreciate an authentic online presence. All of this situates their complaints about TikTok within a more recent tradition: calling out social platforms.”