Axios: Influencers more integral than ever to marketers

Axios: Influencers more integral than ever to marketers. “Influencers on social media have become so integral to the process of selling merchandise that they’ve become appendages to the largest marketing organizations in the world. Why it matters: Online creators, whether on YouTube, Instagram or TikTok, have not only been filling a role to pitch products, but also to plug gaps in creativity as advertising agencies have shrunk.”

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